They may even use a legitimate company’s logo as part of the email. The emails and URLs are often close to those of legitimate businesses, but the links included send recipients to a fake account or website, where the phisher can then get their passwords and other info. Through various means, phishing attacks are designed to manipulate, trick, or charm someone into revealing personal or sensitive information for the purposes of theft, fraud, or harassment. It’s not limited to email, but it’s very common. Phishing, on the other hand, is a form of social engineering. It’s also the reason that white hat practices include opt-in forms and unsubscribe options for subscriptions and newsletters, and why there are new, stricter laws regarding data collection and retention. Problems with spam mail are the reason so many email services have added filtering software to sort junk. It’s defined more generally as any unsolicited mail sent for the purposes of sales or marketing.Īctually, up to 85 percent of all emails received fit the definition of spam ! However, email doesn’t have to clog someone’s inbox to be considered spam. Most people associate spam with high-volumes of junk mail or irrelevant posts. Even if spam filtering is improving, they are still existing, and they are intentional.īut, you could be considered guilty of them by simple lack of awareness and knowledge. Two of the biggest problems, which are among those that lead recipients to mistrust email marketers, are spam and phishing. You need to keep up-to-date with email marketing trends and 2019 email marketing best practices to avoid being penalised by Google, email service providers, and your prospective customers. In fact, sending too many emails could get you blocked. It’s not enough to craft a targeted message or send bulk mailings hoping to increase your reach. Have you carefully refined and crafted your email marketing campaign only to land in spam folders again and again? It’s not your message, it’s your approach. What has changed is how email service filters evaluate and segment incoming messages. In fact, 93 percent of B2B marketers still rely on email to distribute content, and 59 percent state that email marketing provides their biggest ROI. In this article, security analyst Samuel Bocetta discusses how spam filters work and how to ensure to get your opt-in email marketing campaigns past them.ĭespite what you may have heard, email marketing is not dead.
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